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First NFT Trademark Litigations
May 26, 2022 @ 12:00 am
May 26, 2022
A new litigation area—NFTs, virtual goods, and trademark litigation—What does brand protection look like in the virtual world, and what should companies be thinking about? Courts have shown that they are willing to extend trademark rights in physical goods to corresponding virtual goods. But when and why? And what role will contracts play for brand owners? To answer these questions, our instructors walk us through the earliest litigations in this area.